Mailchimp is a platform for marketing automation and email marketing. The software can be used to create single and regular campaigns, autoresponders, A/B split tests, RSS campaigns, follow up campaigns and landing pages .
The Mailchimp interface is kept relatively simple and is therefore easy to use after a short familiarisation phase.
Mailchimp provides many templates for emails. These can be completely customised and personalised. Contact lists can be easily imported and exported.