You've probably already noticed how quickly the AI world is changing - new models and applications appear almost daily. This speed triggers FOMO for many: the feeling of missing out on something important and you quickly feel overwhelmed. 

This is exactly where this article comes in. I will introduce you to 7 concrete, realistic AI use cases that you can start with immediately - without any programming. You will also find out what you need to pay attention to when it comes to data protection so that you can work with AI without any worries.

AI is already important for you today

Whether it's automatic text recognition in apps, personalized product recommendations when shopping online or intelligent chatbots that answer questions around the clock: artificial intelligence has long been everywhere and you as a consumer are constantly coming into contact with it. It is no longer just a technical experiment but, despite its natural limitations, is already really helpful in making your everyday business life more productive and efficient. 

Why you should use AI 

Basically, AI is not about replacing people, but about expanding our capabilities. Imagine having a digital assistant at your side that not only takes care of repetitive tasks, but also provides you with new ideas and perspectives. This is exactly what makes AI so exciting: it can evaluate large amounts of data faster, recognize correlations and thus provide you with well-founded decision-making aids.

One important reason why you should use AI is the enormous amount of time it saves. Whether you are analyzing emails, generating social media posts or even carrying out complex evaluations - many work steps that used to have to be done laboriously by hand are now performed by AI in a matter of seconds. As a result, you can focus on what really matters and free up time for strategic tasks and creative projects.

Finally, you should bear in mind that your competitors are not sleeping either. If you don't use AI now, the worst-case scenario is that you lose out and invest your time in activities that could have been automated long ago. It's not about a technology race at any price, but about smart interaction between man and machine. You remain the mastermind - your AI supports you in all tasks that would otherwise slow you down. This keeps you innovative, flexible and gives you the decisive edge in your market.

You don't have to be a developer for this

What's more, AI is now so easily accessible that you don't need any programming skills to achieve your first results. Thanks to no-code tools like Make.com, you can easily integrate AI services into your existing processes. 

All you have to do is specify what you want the AI to do for you - for example, evaluate data from Excel spreadsheets, automatically prioritize leads or provide personalized text suggestions. With just a few clicks and drag-and-drop connections, you can create your own AI-supported workflow.

Make.com is an integration platform (a so-called iPaaS) on which you can combine various tools to create entire workflows. Numerous AI models such as ChatGPT, Claude, Perplexity and DeepSeek are available to you. And best of all, we even have a free Make Fundamentals course to help you get started.

But don't forget about data protection

When using AI, you should always keep data protection in mind. This not only means carefully protecting your own data, but also that of your customers, partners and employees. In Europe in particular, the GDPR imposes particularly strict regulations that all companies and service providers must adhere to in order to avoid fines and reputational damage. Where and how your data is stored plays a key role in this: Many AI tools transfer information to the cloud or process it on servers outside the EU. You should therefore find out whether your provider offers corresponding data protection agreements and whether data may be encrypted or anonymized.

European providers such as Mistral.AI in particular stand out in this context because their services are specifically geared towards compliance with EU directives. For you, this means more control over your data flows and less legal risk. But even if you use tools from other regions, you can protect yourself - for example, through so-called order processing contracts (AVV), which clearly regulate which rights and obligations apply when handling personal data.

To protect sensitive information, it is worth removing all personally identifiable data before an AI evaluation: replace names, email addresses or telephone numbers with anonymous IDs that you can assign to your original data set in a separate table. This way, analyses and workflows remain meaningful without you sharing specific personal data. In addition to the technical aspects, it is also essential to regularly check whether your internal processes and data protection guidelines are still up to date. In this way, you can ensure complete compliance and make sure that your use of AI complies with the law at all times.

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AI use cases and matching make templates

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1. generate and post social media posts from blogs 

Do you lack the time to regularly use your social media channels in addition to your blog? AI-supported tools help you to create suitable content for Instagram, LinkedIn or Twitter. They not only provide text suggestions, but can even generate suitable images on request. 

These two scenarios in Make will help you with the creation and publication. 

Step 1 - Creating the content

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Step 2 - Publish the content

2. monitor competitors' websites

Do you know what your competitors are doing and updating on their website every day? If you have a lot of competitors who also list a lot of products on their website, it can take a lot of time to check them regularly. AI tools like Browse AI can be just what you need if you want to regularly scrape websites.

This super simple scenario can help you to always have an up-to-date view of the competition and enter it in Excel.

Behind this, you can also create reports from the data with ChatGPT modules and send them to your Slack workspace once a day. The possibilities are endless. 

3. summarize meetings and create to-dos

Meetings can cost a lot of time, especially if important insights are lost. AI tools like Jamie create automatic meeting summaries and extract specific to-dos from them. You can then transfer these directly to your favorite task tools such as Asana via Make.com.

This template does exactly that for you.

It looks for emails from Jamie AI. ChatGPT then identifies the to-do's and in Asana you can find each to-do as a single task thanks to the Iterator module. 

You can replace the meeting summary tool, the AI and the to-do tool as required. 

4. create human video avatars with HeyGen

In just a few steps, HeyGen creates realistic-looking video avatars that even translate lip-sync. This creates professional videos without having to stand in front of the camera - ideal for so-called "faceless" TikTok accounts or multilingual content. The entire process can be automated via Make.com by uploading scripts, selecting avatars and publishing finished videos directly to various platforms.

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5. automate podcasts with ElevenLabs

ElevenLabs creates high-quality voice output to produce podcasts quickly and efficiently. The service generates natural voices and can provide content in different languages without the need for an in-house voice studio. Via Make.com, for example, RSS feeds are summarized, converted into audio files and automatically sent to listeners or colleagues.

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6. transcribe audio files with Whisper 

Recordings of meetings, interviews or voice memos can be converted precisely into text with OpenAI Whisper. The entire workflow is automated: audio files are transferred from Google Drive to Whisper, the result is processed as a transcript and sent by email. If required, you can add summaries or further analyses to draw the right conclusions directly from the conversation.

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7. watch and summarize YouTube videos from a channel

YouTube often provides extensive information, but requires a lot of time to watch the many interesting videos. Via Make.com, ChatGPT checks new videos in a specific channel, creates summaries and sends them by e-mail. This keeps you up to date without having to watch every video in full - a convenient way to filter relevant content efficiently.

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Free and GDPR-compliant mailbox assistant!

One use case that makes our work at VisualMakers easier every day is our AI mailbox assistant. 

This Make scenario checks your inbox at regular intervals. Unread emails are included in the sequence. It then sorts the emails into folders you specify and summarizes important emails for you. We rely on Mistral AI as the AI to make the whole thing GDPR-compliant.

👉 You can download the Make Blueprints and instructions here!

Summary & conclusion

The examples in this article show you how versatile AI can be without programming knowledge. Thanks to no-code platforms like Make.com, you can automate many of your recurring tasks and gain more freedom for creative ideas or conversations with your customers. Once you've overcome your initial shyness, you'll see how AI can help you in a wide range of areas - from quick data analysis to multilingual content creation.

Always keep an eye on data protection. Particularly high standards apply in Europe, and providers such as Mistral.AI or Make.com help you to remain GDPR-compliant. This way, you not only protect your own data, but also that of your customers and partners.

Now is the ideal time to start a small pilot project and gain your first experience of success. With manageable effort, you can familiarize yourself with AI step by step and lay the foundation for more efficiency, creativity and growth in your day-to-day work. Have fun!

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