Everyone knows it: As soon as third-party tracking and analysis tools are integrated into your own website, you need a cookie banner - because in most cases, these tools process personal data. The problem - if the user does not give his consent, his website visit does not appear in the statistics, which leads to data that is not meaningful. As a rule, more than 50% of users refuse website tracking via cookie banners.
Fathom Analytics has taken on this problem and developed what it claims is a DSGVO-compliant website tracking and analysis tool. The highlight? No personal user data is processed - making a cookie banner unnecessary! In addition, European customers run on a pure EU server infrastructure. So your data stays completely within the EU. Fathom Analytics is one of the best Google Analytics alternatives.
The installation is very simple. You simply create a new website in Fathom, copy the displayed code snippet into your website or content management system and you get all the data you need to analyze user behavior on your site. Among other things, standard information such as current page visitors, page views, average time users spend on your site, bounce rate and much more. You can also create events to measure conversions, for example. So it's just right if you want to track things like newsletter sign-ups or product sales.
The interface of Fathom Analytics is super simple and intuitive. The tool does without nested and confusing menus. Instead, you can find all important data at a glance.
Fathom also offers a comprehensive API (interface). With this you can retrieve your analysis data and integrate it into your own systems. This is great for creating your own reports, for example.
The company Conva Ventures Inc. is based in Canada. According to its own statements, Fathom Analytics is a fully DSGVO-compliant Google Analytics alternative. No personal data of website visitors is stored, which makes a cookie banner for this tool unnecessary. European customers also run on a pure EU infrastructure - so no data is stored and processed outside the EU. You can read more about this in the privacy policy of Fathom Analytics: https://usefathom.com/privacy
