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Experial recognized that there was a problem with traditional market research: Surveys require a lot of time and money. Experial founders Nader and Tobias saw this as an opportunity - couldn't market research be made cheaper, more flexible and more accessible with AI? Their idea: AI-based "digital customer twins" - representations of real people, trained with data from real user behavior. This would allow companies to access AI panels at any time instead of compiling complex, real panels.
Experial needed a web app for this vision, but faced typical start-up challenges: Time pressure and limited resources. Despite having an experienced team of developers, in-house development or a traditional agency was not an option - as there were no resources for this either.
So Nader and Tobias turned to Lilith and Alex to check whether and how no-code could be a solution - and, above all, whether such a complex platform could be realized with it. As this case study shows, the answer is obvious.
Experial wanted to create a modern, intuitive platform that allows users to create market surveys quickly and easily. At its heart is a powerful survey editor that combines ease of use with complex functionality. Users can create individual studies with questionnaires that include up to nine question types, such as open questions, multiple choice or voice input. These can be flexibly combined and published directly. These surveys are initially answered by real people.
However, the real potential becomes apparent afterwards. The more real participants respond to a study, the more precise the "digital customer twins" become. With each participation, the accuracy of these AI representations increases, which can be used for future research questions in seconds.
The platform also offers a dashboard to customize twins and define target groups for new studies. Users can analyze studies and create simulated questionnaires via an integrated chat. This innovative approach sets new standards in market research and enables data-driven decisions more efficiently than ever before.
When building the platform, we were inspired by the no-code tools that we use every day. Like these tools, the Experial platform should also offer an intuitive, graphical interface that breaks down complex processes into their simplest form.
For the development, we opted for WeWeb as the front end and Xano as the back end.
With WeWeb we were able to develop a modern and user-friendly interface. If you like, we have built a no-code editor for market research in a no-code editor for apps.
WeWeb's drag-and-drop editor is intuitive and developer-friendly, with easy custom code integration for maximum flexibility. We took advantage of this flexibility when we needed to build a custom voice recording feature, for example. Weweb doesn't have this feature natively, so we had to resort to custom code.
Experial can also scale easily thanks to the support of APIs and backends such as REST, GraphQL and Xano. With Vue.js as the basis, the front end also remains flexible and the entire code can even be exported.
Xano uses a PostgreSQL database and offers a flexible, scalable back-end solution with its no-code API builder. Performance adapts to demand, which means that Experial remains performant even with high data volumes.
Server locations such as Frankfurt can be selected at no additional cost, and the enterprise version allows hosting on your own servers. Xano is therefore ideal for GDPR-compliant applications. Xano also scores highly when it comes to security: access control, versioning, SSL encryption and numerous certificates make it a robust choice for companies.
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From Experial's idea, we built an intuitive and modern platform on which users can create the right market research studies for their application purposes in just a few clicks - and view qualified results even after a few minutes. Behind the interface lies a complex, dynamic application - which was developed quickly and efficiently thanks to visual programming.
Not only did our collaboration allow the Experial team to better focus on their Digital Twin technology, it also allowed them to go to market with the platform faster and cheaper than they would have initially thought.
This project makes it clear what a fundamental difference the use of low- and no-code can make. This technology paves the way for start-ups, SMEs and corporations to achieve shorter development cycles, less risk and therefore more innovation. No-code is no longer in its infancy, as some might think. It is a revolutionary technology that not only simplifies access to software, but can also give you a decisive competitive advantage.
Speaking of competitive advantage: In episode #112 of our podcast, we spoke to Thomas Karcher. Thomas is the Managing Director of Butz und Bürker and told us how he has future-proofed the family business with low- and no-code. It wasn't just about saving time, but about gaining a competitive advantage over the competition.
