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They are a popular way to spotlight products and services, make product sales, arrange the popular free consultations or simply collect email addresses from prospects in exchange for a lead magnet. Landing pages.
All in all, they have the same goal: conversions. Few distractions and targeted content should lead prospective customers to precisely this goal. So actually indispensable for companies of all kinds. But how and where can landing pages be created? We explain.
Alexander Sprogis
There are plenty of providers on the software market that make creating landing pages as easy as possible. Of course, large American providers such as Clickfunnels or LeadPages are at the forefront. As great as these tools may be, you have to be careful if you want to use them in Germany. On the one hand, there is the issue of cookies, which may only be stored after the user's explicit consent. Can't cookies simply be left out? Theoretically, yes (apart from technically necessary cookies from the provider) - however, it can make sense to integrate tracking scripts for the Facebook Pixel or Google Analytics on your own landing page in order to learn more about the target group and, if necessary, to be able to address them again at a later time.
A second issue is data storage. In order to comply with the guidelines of the General Data Protection Regulation (GDPR), registered personal user data may not be processed on servers in the USA without certain measures being taken. Here you should check the data protection provisions of the respective providers.
There are also some very good providers of landing pages in German-speaking countries.
involve.me is certainly one of the best landing page builders in Europe. The huge template library has an example ready for almost every application. If you want more, you can let off steam in the clearly laid out designer. The cheapest Pro package starts at 19€ and is thus in the lower price range of landing page builders. However, there is also a free version for up to 100 submissions per month. The start-up was founded in Vienna in 2017. There is a plus point for automation nerds, because the paid plans offer a large selection of integrations!
Perspective.co makes creating professional landing pages a breeze. The user interface is super clear and purposefully designed and the integrations for Zapier and other tools enable efficient further processing of the data.
At 79€ per month, Perspective is in the upper price range, but it also has a lot to offer. In addition to the intuitive user interface, Perspective offers extensive analyses and statistics.
You can still connect your funnel to other tools such as Facebook or Google Analytics for data analysis.
In addition, Perspective offers a whole range of templates, including some that have been used in successful case studies.
The price seems steep at first, but anyone who wants to build up large funnels and view detailed analyses is in good hands here.
Chimpify, meanwhile, offers much more than just the creation of landing pages. The all-in-one inbound marketing tool also takes care of all your email and social media marketing. Landing pages and websites can be designed down to the smallest detail just the way you want them. The learning curve is a little higher at first, but once you've got the hang of it, there are hardly any limits.
Chimpify is also great for content production. In addition to the integrated CMS, in which blog articles can be written, there is a sophisticated keyword research and a competition overview. Blog posts can also be scanned for SEO optimisation.
For automation nerds there is a connection to Zapier.
Billing is based on the number of contacts. Up to 250 contacts you pay 25 € per month for the complete package.
A little more than landing pages can also be created with the tool Softr. In just a few minutes, you can create landing pages, dynamic websites and web apps. The highlight: in the designer, you can drag and drop prefabricated sections into your page with the help of "blocks". You no longer need to build your elements yourself, but can simply use the prefabricated sections, which you can adapt individually.
The Pro plans start at 45€ per month for a project with a custom domain. However, there is also a free version with which you can try out the whole thing.
The startup was founded in Berlin in 2019 and the two founders have just successfully completed their first round of funding and are continuing to grow!
A super tool when it comes to building applications with little time effort - and definitely worth a try!
